Upon repeat viewing…
I still find the trailer for The Road to be just plain horrible.
Don’t get me wrong, I’m certain the film is going to be great. But the trailer is just plain bad. Classic case of the marketing team trying to drum up a mainstream-esque preview for a cleary-not-mainstream film. This is a great disservice. It prostitutes the film and it frustrates unwitting audience members.
Who does this benefit?
Sometimes, mostly all times, I hate the business of making films.
